Below are some things that I’ve worked on that I think show my ability to create compelling content strategies that connect with an audience. Note that some links for Nuggets items may be broken due to them having scrubbed old video content.
Wizards x Chris Pyrate
During the 2022-23 season the Wizards collaborated with local artist Chris Pyrate to create a clothing line that blended the team’s City Edition Cherry Blossom look with his unique artwork.
#ForTheDistrict
In the fall of 2023 we launched a new tagline/hashtag for the Washington Wizards.
Washington Wizards 2022-23 City Edition Uniform Reveal
The Wizards unveiled their Cherry Blossom themed uniforms to much fanfare. This release featured many collaborators and landed millions of impressions on social.
(Photo by Stephen Gosling)
Washington Wizards 2021-22 City Edition ‘Mixtape’
The Wizards joined the rest of the league in launching a ‘Mixtape’ City Edition uniform this season. The uniform blends different eras of D.C. basketball.
J.J. Watt 100 Sacks
The Texans star player hit a career milestone in 2020.
My Cause My Cleats
The Texans took part in the NFL’s annual tradition of wearing unique cleats for a game that displays causes that are special to the players.
(Cover photo by Zach Tarrant)
Conversations for Change
The Texans ownership group held conversations with black leaders this summer to better understand the adversity that black Americans face in our society.
(Cover photo by Zach Tarrant)
2020 NBA All-Star Voting
The 2020 NBA All-Star campaign was key for us in building Nikola Jokic’s star status among fans.
City Edition Jersey Launch
On November 19, 2019, we launched one of the most unique uniforms in all of sports.
(Cover photo by Garrett Ellwood)
Deshaun Watson Contract Extension
The franchise QB signed a deal to stay with the Texans into the future.
Jamal Murray x Adidas x Decade Nights
2017-18 was the 50th Anniversary Season for the Nuggets and we teamed up with an artist and Adidas to create some custom shoes for Jamal Murray for each of the Decades Nights at Pepsi Center.